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Branding Behind BleuBully Logo and Name

Branding Behind BleuBully Logo and Name

The BleuBully logo was imagined, hand crafted and designed by our creator. Created using Adobe Illustrator, the logo consists of an adorable French Bulldog sleeping on a crescent moon surrounded by the leaves of a Beech tree. The light blue and yellow colors invoke a sense of relaxation and self-care.

Beech Tree Leaves

BEECHTREELEAVESICON

The leaves from a Beech Tree represents our 100% Modal 400 thread count fabric. The fabric is spun using fibers from a Beech Tree, making it extremely soft with an added bonus of being eco-friendly. 

Crescent Moon

CRESCENTMOONICONLIGHTYELLOW

The logo includes a crescent moon representing the calming, soothing presence of the nighttime.

Our Bulldog aka BleuBully

SLEEPINGFRENCHBULLDOGBLUE

We decided to use a sleeping French Bulldog as the mascot of our brand. The owner is an avid lover of all the Bully breeds and she has her own French Bulldog. Bully breeds spend the most time in bed, sleeping the longest of any other dog breed. We spell blue the French way, bleu, to represent a "French" Bulldog. No, not like the jerk from high school. Bully here represents the Bulldog breeds.

Color Palette

COLORPALETTEBRANDLIGHTBLUELIGHTYELLOWGRAY

We associate our brand with a completely custom light blue and yellow. Blue evidence

 

Did you know that Bulldogs average 12 hours of sleep a day and as they age they can sleep 16 to even 20 hours per day? They are one of the sleepiest snuggliers of all dog breeds.

Bulldogs are also bracycephalic breeds, meaning they have snubbed noses. Although very cute, their physiolgy diminishes the ability to regulate body temperature, so it is important that they stay in cool environments.

I have a French Bulldog. Because she spends a lot of time snoozing, she deserves the softest, silkiest and coolest sheets possible.

Blue is a calming color and it is one of my favorite colors.

Blue in French is bleu, hence the birth of BleuBully, in tribute of my little French Bulldog.

 

1 comment

Allison Bell

Hello, I am so excited and glad you guys have the pure beach sheets I have been looking for! If there’s any possible way to order other colors as well would be amazing !!! I ordered the white ones in the king but I would love to have them in every color, I have one gray pair I have used on my bed for the past three years. Thank you so much in advance!!

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