BleuBully's sheets are identical to the high quality, silky soft feeling of Pure Beech's early years.

BleuBully's founder is a seasoned professional who has spent over a decade in the merchandising industry, gaining invaluable experience by forging strong relationships with factory owners and workers. She oversees quality control and its affects on product quality and has firsthand knowledge of the production process and market trends. After Pure Beech was discontinued, she made it a mission to find the former manufacturer by leveraging her trusted network. She connected with the sourcing agent who provides the softest, highest quality 100% modal fabric and contacted a former factory that manufactured Pure Beech sheets.

The factory, motivated by the strong relationships and the founder's unwavering dedication, prioritized her first production order and committed their best resources to it. She has a strong, unwavering relationship with the agents and factory and will continue to improve upon the sheets loved by millions of people.

So, What happened to Bed Bath & Beyond's Pure Beech?

If you are unaware of what is "Pure Beech", it is the name of a discontinued company that used to manufacture 100% modal sateen sheets and jersey knit sheets found exclusively in Bed Bath & Beyond. Pure Beech was licensed by Liberty Procurements, a subsidiary of Bed Bath & Beyond. Pure Beech's sheets launched sometime around 2005 and were available to purchase until roughly 2020. According to the intel we have gathered, BB&B let their contract with Liberty Procurement expire due to their pending bankruptcy. Around this time, inventory started dwindling and lifelong customers of Pure Beech started getting nervous.

By 2022 no one could find the beloved Pure Beech sheets. Loyal customers started group discussions dedicated to finding a sheet similar to Pure Beech's beloved product. However, no one could find sheets matching that buttery feel and high quality, that is until BleuBully launched in 2024.

Pure Beech may be a thing of the past but BleuBully is ready to fill the void, expand on their beloved products and become better than ever for the loyal customer base.

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